AI Clip Selection
The AI watches your entire video, finds the moments that hook viewers, and cuts them into vertical clips.
AI-powered video repurposing
Turn one long video into a week of ready-to-post content.
Social Charm finds the best moments, creates polished clips with captions, framing, music, and B-roll, then writes the social posts in your brand voice.
60 free input minutes · No credit card required
Long Video
47:28
Generated Shorts
The #1 mistake creators make
0:32
This changed everything
0:28
3 tips to grow faster
0:31
Consistency wins.
0:29
Trusted by creators and teams turning long videos into short-form content
Less manual work
Turn one long video into polished clips and social posts in one workflow.
Grow everywhere
Optimized for TikTok, Reels, YouTube Shorts.
AI that gets it
Finds the best moments that keep viewers watching.
Auto captions
Accurate, styled, and ready to engage.
Export and share
One-click export. Post anywhere.
Why Social Charm
Stop paying for two tools to do one job.
Most creators pay for a video clipper and a content writing tool. Social Charm replaces both for less than you're spending on one.
Stay Centered
Your face stays in frame in every vertical clip automatically. No awkward cropping at the forehead.
Real Stock B-Roll
Mention a morning routine and real footage of a sunrise drops in. No searching or licensing headaches.
Styled Captions
Readable captions are prepared for short-form social clips.
Social Content Engine
Get platform-specific captions, hashtag sets, titles, descriptions, and a posting strategy.
Background Music
Royalty-free music selected and mixed to match your clip energy.
How it works
From long video to ready-to-post short in 3 simple steps.
Upload your long video
Upload an MP4, MOV, or WebM video from your device. Podcasts, webinars, interviews, tutorials, and vlogs all work.
AI finds the best moments
Social Charm finds highlights, adds captions, reframes, and prepares each clip for every platform.
HookInsightAnswer
Download ready-to-post shorts
Review, edit if needed, and export polished vertical clips with social copy ready to publish.
Real generated clips
See what Social Charm creates.
Actual vertical clips with captions, reframing, and B-roll created by Social Charm.
Simple pricing. No surprises.
Start free, upgrade when you're ready.
Pay for the long-form video you upload—not the number of clips we create.
Free
$0
Free forever
60 input minutes/month
30 minutes per video
- AI clip selection
- Basic captions
- 720p watermarked exports
Creator
$29/month
Billed monthly
10 input hours/month
2 hours per video
- Everything in Free
- 1080p watermark-free exports
- Face-aware cropping
- Styled captions
- Background music
- Social captions and hashtags
- 1 Brand Profile
Complete content engine
Pro
$59/month
Billed monthly
20 input hours/month
2 hours per video
- Everything in Creator
- Real stock B-roll
- Platform-specific social content engine
- Brand-voice strategy
- Transcript term corrections
- Title overlays
- Priority processing
- 3 Brand Profiles
Included input time resets monthly and does not roll over. Add extra input time for $3/hour on paid plans; purchased time never expires. Video duration is rounded up to the next minute.
FAQ
You might be wondering.
Do I need editing experience?
No. Upload a video, and the AI does the rest. No timelines, keyframes, or learning curve.
What video formats and lengths work?
Uploads support MP4, MOV, and WebM only. Free videos may be up to 30 minutes, and paid-plan videos may be up to two hours.
Can I customize the output style?
The current editor uses a standard short-form style while advanced brand controls are being prepared.
Is there a free plan?
Yes. Free includes 60 input minutes each month, with no credit card required.
Ready to charm your audience?
Upload your first video and see the magic. Start with 60 free input minutes each month—no credit card required.